At the launch of Adidas Boost, Recipient Collective was invited to make a projection mapping on the Pirelli Tower, historical symbol of Milan and milestone in contemporary architecture.
The projections also accompanied the exhibition of Thomas Dold (vertical running world champion) who raced up the stairs of the 31 floors of the skyscraper reaching the top in less than four minutes (vimeo.com/63239462), while the public was able to follow real time data on its performance on the tower facade, transformed on the occasion into a giant screen.
The event has been realised in collaboration with We Are Social wearesocial.it