Ignazio Lucenti

Eat Mapping

For the presentation of the EAT rebrand, Recipient Collective made a 180° projection mapping at the Sala D’onore of Triennale di Milano.

The mapping connected the history of Triennale, related to the concepts of innovation and quality with the idea of food expressed by EAT and showed, in the form of allegory, the power of few good eating habits.

In an environment dominated by a series of abstract, rigid and dark objects, some small organic shapes, inspired by nature (plants, vegetables and flowers), begin slowly to contaminate and interact with rigid bodies making them soft and colorful, suggesting that a few good habits and a little attention can generate radical positive changes.

The allegorical narrative is divided into four moments, each of which represented with colors, shapes and rhythms that evoke the four seasons of the year, promoting an idea of the food strongly linked to seasonality.